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研究與校內專案·2023

Meow Night Cafe

夜貓沒有喵深夜咖啡館

Practiced lean startup methodology for a late-night pop-up cafe, gaining 1,500+ followers and 95% positive feedback.

實踐精實創業,於校內進行深夜快閃咖啡廳 MVP 測試,兩週內突破 1,500 位粉絲並獲得 95% 正面回饋。

Role:Co-founder, Marketing & BD
Lean Startup
Marketing
Community Management
Startup
Marketing
MVP
Meow Night Cafe

The Meow Night Cafe was an experiment in lean startup methodology and rapid market validation on campus.

MVP and Rapid Iteration

We identified an unmet demand for late-night study and social spaces for students. We quickly launched an MVP (Minimum Viable Product) pop-up cafe at the NTHU Restaurant.

  • Validation: Conducted surveys with nearly 500 respondents to validate demand.
  • Traction: Successfully gained over 1,500 followers on social media within two weeks of launch.
  • Reception: Achieved a 95%+ positive feedback rating, proving the viability of our initial hypothesis.

This project was a hands-on masterclass in lean operations, rapid iteration, and community building.